Carl Landau has taught over 3,000 people a creative approach to magazine advertising sales.
Now you'll learn how to get ALL your advertisers' money via print, digital ads and sponsorship, event sales, and learn how to package it all in a complete integrated marketing program.
Display Ad Pages | Web Ads | E-Newsletters | Video | Webcasts | Podcasts | Custom Publishing | Complete Integrated Programs | Events
The Perfect Ad Sales Call Like a good scout-preparation is the key
Great Probing questions are how to involve and draw out the prospect
Developing Research will separate you from the competition
Overcoming Objections in 10 easy steps
Closing techniques that seal the deal
E-newsletter Sales Mania! The easiest and most profitable program today
12 online revenue sources you can sell via your e-newsletter
Multiple e-newsletters you can create to different audiences
How to grow your e-list
Press release to cash!
Ad Sales Management How to build an "A" team
How to recruit, train and motivate the team
Create reporting systems that organize everyone!
Sales compensation programs that maximize productivity and team smiles
Complete Digital Guide You need to completely understand the online world before you can sell it
Definitions of all the key Internet terminology/mumbo jumbo
Web statistics 101
Breakdown the online media--web ads, e-newsletters, video, webinars, etc.
Develop a pricing structure that sells for your niche
Selling Integrated Media Print and online media are a super powerful combination!
Creating print as your anchor
Incorporating banners, e-newsletters, video, webinars, and events
Building and pricing the super-sweet bundle that sells
Unique Value Statement-Group Project Creating the all important mission statement for your advertisers
Puffery statements are out and sophisticated
research is in!
Consistency, clarity, and repetition are the
key to it all
It's all about creating advantages for your
magazine vs. the competition
Practical.
There is no theory at Camp Niche. Every session is filled with a “how to” approach to everyday situations. Camp Director Carl started 5 successful niche magazines from scratch. He’s sold ads every day for 20 years. Nancy & Ryan are in the trenches TODAY and giving you tactics that work!
Still small and fun.
Camp Niche is a friendly, nurturing, but serious work environment. If it’s not fun, we don’t do it. With multiple sessions going on at once you will be in a session with only 25-30 “campers” max. This event will sell out. We want to be able to handle your individual needs and questions.
All experience levels.
You’ll be able to pick and choose the sessions you want to attend. So, whether you’re a “cub” camper or a “grizzly veteran,” we’re ready for you!
All niche magazines.
We’ve got extensive experience with both B-to-B and Consumer pubs. We’re really ready for you!
Everything is included.
Your event fee includes admittance to all sessions, continental breakfast, lunch, refreshments, camp mixer party, and a complete course binder of material from all the sessions. And maybe a merit badge to show mom!
Created specifically for magazine ad sales people who want everything!
3 general sessions for the whole camp and 6 small breakout sessions
Camp Director Carl will address all campers with his 15 greatest tips and techniques:
• Persistence • Be a Marketing Consultant • Customize Your Presentation • Probing Questions • Send Cats in the Mail • Organization—Try It, You’ll Like It! • Customer Relationship Management Software Tips • E-mail Strategy • E-mail Techniques • Why Most Ad Sales People Suck! • Ten Benefits to Advertise in Your Magazine • How to Handle the Competition • Sell Top Down • Stop Avoiding Me • The Big Picture Ad Sales Person
Carl has Created the Ultimate Ad Sales Movie. Playing Exclusively at the Camp Niche Jamboree!
